Moonlight Madness 2017 - COMPLETED


Photo by Chris Istace Lifestyle Blog & Photography 2017

The 3rd Annual Moonlight Madness will be a one night only shopping and events with lots of activities, sales, giveaways and specials throughout the town! We want to make this event an even bigger success than last year and hopefully continue to build a successful program that can drive business year over year during the holiday season. In order to achieve this, we need to ensure as much participation as possible. Aside from it being beneficial to your business and garnering sales, you can leverage this as an information session educating about your services/products.

DATE & TIME

Friday, December 1 from 4:30 PM - 7:00 PM

OBJECTIVE

Continue opportunities to drive holiday business into the retail and service core. VISION Building on years past, Midnight Madness will be a shopping event with lots of activities to keep people in town for dinner, to use services, and to explore stores, galleries etc. This would also allow awareness generation as well and build town pride.

DIFFERENTIATION

It is not an entertainment event like Little Town Christmas, however there will be some small, children based events/ambiance planned. Our mandate is to drive sales into the businesses.

TARGET MARKETING FOCUS

On-Island Locals 55% | Residents 45%

EVENT SPECIFICS

We would like to continue with or add too from last year:

• Spot Prizing - One person adhering to a schedule and random selection

• Professional Santa Photos - free

• Carolers/Choir/Music throughout the streets - ambiance

• Horse Trolley (clear roads dependent) - movement in town

• Burn Barrel/bonfire - ambiance • Candy Cane Lane Decor - ambiance

• Elf on the shelf - spot the elf in locations to be entered to win a kids item

• Kids Colouring - take home reminder

• Arts and crafts - to entertain children

• Bake Sale - raise funds local school

• Hot Chocolate - ambiance

• And More

MARKETING TACTICS

1. Existing Website

• Change background image on site

• Change slider to direct to Christmas area

• Coordinate with the chamber & events postings

• SEO on specified pages and send bot

2. Print Advertising

• Cowichan Valley Citizen • Nanaimo/Duncan/Ladysmith Newspapers

• Chemainus Valley Courier - Full page with list and map

3. Social Media

• Promote and share members businesses

• Facebook advertising pay per click sales #chemainusMoonlight, #chemainusEvents, etc.

5. Stake Signs

• Quick local visual promoting events

• Enhances sense of holidays

8. Email Newsblast

• Email specific Holiday blast

9. Posters

• Posters will be printed and placed/circulate through the town Marketing Tactics Cont’d. 10. Map Handouts

• Printed for all attendees during event

• Showcase sales and events.

11. Banner(s)

• Awareness driven

13. PR

• Press Releases