CONTACT US

Chemainus Business Improvement Assoc.

PO BOX #83 Chemainus
Vancouver Island, BC, V0R1K0

info@chemainusbia.com

 

250-800-1164

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© 2019 Chemainus Business Improvement Association 

Merry Shopping Chemainus 2017 - COMPLETED

October 25, 2017

Merry Shopping Chemainus is the perfect holiday combination of visibility and circulation. Starting on November 15th, we will begin our Holiday campaign which includes both a passport and gift guide. This is aimed at showcasing the variety of gifts available in Chemainus and encouraging purchases through the use of our passport. For every purchase of $20 a stamp can be given. After completing a full card of 9 stamps from any participating retailer (must be from at least 5 different stores), customers are entered to win a Chemainus gift basket with a value of $250+. This gets people up and moving around the town encouraging upsells and further exploration through other shops. Customers can enter as many completed cards as they would like so long it meets the requirements.

 

This event is driven by those who participate. We are offering the social media, print and online vehicle. This campaign allows you to display prominent goods showcasing the breadth of your offerings, while also encouraging people to shop, purchase more, and even just experience your business. There is a very small tiered membership fee of $25-$45 for the entire campaign. These costs help with advertising so that we can ensure your brand is spread across a variety of markets multiple times.

 

DATE & TIME

November 15 to December 15, 2017

 

OBJECTIVE

To showcase a broad range of products while also offering an incentive program aimed at furthering store visits and sales via a passport.

 

VISION

By revealing key products daily that can be found in Chemainus, we showcase the variety of product and services available. This is aimed at enticing people to shop within the town while giving visibility and rise to our members. The passport is used to further sales and act as an added enticement to shop. Engaging social media, print marketing, visual window display, and rack card usage is key to this promotion and will the main vehicles of visibility.

 

TARGET MARKET FOCUS

On-Island Locals 60% | Residents 40% 

 

CAMPAIGN SPECIFICS

• Gift Guide - Item/product Showcase - these will be revealed daily

• Passport

 

MARKETING TACTICS

1. Existing Website

• Change background image on site • Change slider to direct to Campaign

• Showcase products with details

• SEO on specified pages and send bot

 

2. Print Advertising

• Cowichan Valley Citizen

• Nanaimo/Duncan/Ladysmith Newspapers

• Chemainus Valley Courier - Full page with list and map, Free and paid advertising available, possible paper insertion

 

3. Social Media

• Daily reveals, tagging to businesses and general share

• Facebook advertising pay per click sales #ShopChemainus

 

4. Window Display

• Prominent window display

• Daily reveals and business names

 

5. Email Newsblast

• Email specific Holiday blast

 

6. Posters

• Posters will be printed and placed/circulated through the town

 

7. Rack Cards

• Printed copies for all locations

• Act as passport

 

8. POP Display

• Counter display which you can add your entries to

 

9. Banner(s)

• Awareness driven

 

10. PR

• Press Releases

 

WAYS TO PARTICIPATE:

Feel free to participate in one or a combination of ways.

1. Passport Participant - member cost $25 As a passport participant we will be displaying your logo on a variety of places to encourage business into your store.

• Online listing under passport section

• Social media push through general passport advertising

• Business logo on passport

• Signage for your window indicating participation

• Logo in press releases and news articles

• POP Display for your counter + passports, stamp pad and stamp

 

2. Product/Item Showcase + Passport Participant $35This is where we feature an item in our Gift Guide. As a passport participant we will be displaying your logo on the passport itself and directing people to shop with you.

• Quality image of item - for your use

• Image showcased in guide, window, and online

• Social Media focus for the entire day of reveal - stays on feed for duration

• Multiple day focus during your reveal week in weekly local paper

• Local paper featurette ad

• Signage for your window featuring product

• Online listing under passport section

• Social media push through general passport advertising

• Business logo on passport

• Signage for your window indicating participation

• Logo and item in press releases and news articles

• POP Display for your counter + passports, stamp pad and stamp

 

3. Offer a Sale/Discount + Product/Item Showcase + Passport Participant $45Using an item, you can tag on a sale, special offer etc which will be shared on our channels and focused on during the day it is revealed.

• Quality image of item is taken • Image showcased in guide, window, and online with sale/offer

• Social Media focus for the entire day of reveal - stays on feed for duration

• Multiple day focus during your reveal week in weekly local paper

• Local paper featurette ad • Signage for your window featuring product + sale/offer

• Online listing under passport section • Social media push through general passport advertising

• Business logo on passport + offer details

• Signage for your window indicating participation

• Reduced rate for additional featurettes

• Highlight, logo, and sale identification in press releases and news articles

• POP Display for your counter + passports, stamp pad and stamp

 

Note: passport participant are asked to donate a $20+ item for the overall Chemainus Prize Basket, which will also be marketed, showcasing your brand. QuestionsFeel free to call to discuss questions, special requests, sign-up or anything else: 250-216-4239 or info@visitchemainus.ca

 

 

 

 

 

DOWNLOAD EVENT PROPOSAL & SIGN-UP HERE

 

Spaces fill quickly so if you are interested in a spot, please reserve as soon as possible. Contact 250-216-4239 or info@visitchemainus.ca

 

 

 

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