important programs for Chemainus business improvement association stakeholders

Our campaign initiatives and events appeal to our target markets as we strive to gain visibility and increase foot traffic in Chemainus. 


Goals & Objectives

We have compiled a list of driving goals and objectives which we assess initiatives against. These are essential as we want to ensure that each campaign or event is on strategy.


In town or within five-minute drive

Goal: Entice locals to purchase, engage and interact frequently (change in habitual actions)

  1. Increase residential traffic back into town (sustained traffic) residential focused businesses & services.

  2. Enhance the image of the area strengthening a sense of pride – giving owners and patrons and overall feeling of revitalization.

  3. Interaction/action from residents – see more residents attend events, taking advantage of specials, etc.

  4. Economic Development, B2B spending, and partnerships - see businesses moving into the neighborhood, an upswing in home sales, Business to business purchasing along with leveraged relationships.



On-Island Locals 

5-30 minute drive time (Mill Bay, Cobble Hill, Cowichan Bay, Duncan, Crofton, Ladysmith, Cedar, South Nanaimo)

Goal: Showcase offering re-appealing to island market.

  1. Increase local traffic in town sustained traffic - "off-season/shoulder" months consider a secondary market.

  2. Create a regional identity - showcase offerings & re-enforce branding.

  3. Generate word of mouth - locals will bring family and friends as a destination, services not used by residents will be reinforced with additional traffic.



General tourists from multiple locations
(Van. Island 1hr +, Provincial, USA, Asia, Europe, etc.)

Goal: Maintain existing perceptions, presence and traffic.

  1. Maintain/increase traffic in the summer season to support habitual Peak Season traffic/purchases.

  2. Increase transient market exposure for members – by offering members discounted adverting through our co-op program, exposure to new markets will help draw in geographically/demographically segmented markets based on appeal.

  3. Increase community support for the off-season tourism industry.

This program has been developed to bring accessible advertising to your business. The CBIA manages three Billboards on the Highway just outside of Chemainus near the intersection at Henry Road, Fuller Lake Road and MacMillan Blodel Haul Road. These three billboards get quite a lot of visibility with thousands of cars passing daily.

How does it work?

The Henry Road billboard i...

Please find the full restart guide and workbook attached below. Should you have any questions please feel free to call us at 250-800-1164.

Undoubtedly when the world is released form the pandemic, a great many things will change. One of the hardest hit will be travel and tourism. There was already a downshift of tourism happening with the threat of COVID19, with the pandemic outbreak and the transmission through travel being so high alongside potentially lingering COVID19 in other countries, it will decrease t...

We are working on partnerships that can benefits businesses in our community in different ways. The Cowichan Leadership Council is putting together a letter asking for support for business rent relief which we will be hopefully participating in. We are also part of the discussion for the coalition to Save Small Businesses which submitted a Federal Commercial Rent...

We as the BIA are dedicating two days a week (MONDAY & FRIDAY) to developing video learning resources for our members. We will be walking you through and addressing all points of business from setting up an online store and crisis management, all the way to how to take photographs of your products and engage locals in the community. Each week will...

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Below you will find a list of initiatives and events starting with the most recent. Each project we complete is heavily discussed, thought out and considered each and every time. After events, metrics are discussed with the board and any other members wishing to participate. Notes are compiled with suggestions and feedback. We refer to these when planning our next initiatives and events. This ensures our projects and programs continue to improve.


Chemainus Business Improvement Assoc.



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PO BOX #83 Chemainus
Vancouver Island, BC, V0R1K0

© 2019 Chemainus Business Improvement Association