CONTACT US

Chemainus Business Improvement Assoc.

PO BOX #83 Chemainus
Vancouver Island, BC, V0R1K0

info@chemainusbia.com

 

250-800-1164

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© 2019 Chemainus Business Improvement Association 

INITIATIVES – EVENTS & CAMPAIGNS 

important programs for Chemainus business improvement association stakeholders

Our campaign initiatives and events appeal to our target markets as we strive to gain visibility and increase foot traffic in Chemainus. 

 

Goals & Objectives

We have compiled a list of driving goals and objectives which we assess initiatives against. These are essential as we want to ensure that each campaign or event is on strategy.
 

Residential

In town or within five-minute drive

Goal: Entice locals to purchase, engage and interact frequently (change in habitual actions)

  1. Increase residential traffic back into town (sustained traffic) residential focused businesses & services.

  2. Enhance the image of the area strengthening a sense of pride – giving owners and patrons and overall feeling of revitalization.

  3. Interaction/action from residents – see more residents attend events, taking advantage of specials, etc.

  4. Economic Development, B2B spending, and partnerships - see businesses moving into the neighborhood, an upswing in home sales, Business to business purchasing along with leveraged relationships.

 

 

On-Island Locals 

5-30 minute drive time (Mill Bay, Cobble Hill, Cowichan Bay, Duncan, Crofton, Ladysmith, Cedar, South Nanaimo)

Goal: Showcase offering re-appealing to island market.

  1. Increase local traffic in town sustained traffic - "off-season/shoulder" months consider a secondary market.

  2. Create a regional identity - showcase offerings & re-enforce branding.

  3. Generate word of mouth - locals will bring family and friends as a destination, services not used by residents will be reinforced with additional traffic.
     

 

Tourists/Transient

General tourists from multiple locations
(Van. Island 1hr +, Provincial, USA, Asia, Europe, etc.)

Goal: Maintain existing perceptions, presence and traffic.

  1. Maintain/increase traffic in the summer season to support habitual Peak Season traffic/purchases.

  2. Increase transient market exposure for members – by offering members discounted adverting through our co-op program, exposure to new markets will help draw in geographically/demographically segmented markets based on appeal.

  3. Increase community support for the off-season tourism industry.

 The 4rd Annual Moonlight Madness will be a one night only shopping and events with lots of activities, sales, giveaways and specials throughout the town! We want to make this event an even bigger success than last year and hopefully continue to build a successful program that can drive business year over year during the holiday season. In order to achieve this, we need to...

The Classics Car Show is fast approaching! Last year's event was hugely popular, and we're expecting even more people this year. Save the date, plan to be open, and watch for more opportunities to be involved  with this fun, free community event coming soon. 

Classics Car Show
Saturday, June 8

10am-2pm 
Mid-Town, along Maple Lane
Join and share the FB event page

YOU'RE INVITED!
Community Futures Cowichan (CFC) is hosting:
 

DISASTER RECOVERY & BUSINESS CONTINUITY

FREE WORKSHOP

Thursday, May 23rd • 3:30pm - 7:15pm
Sawmill Taphouse, Chemainus

Registration is first-come, first-served so don’t delay – RSVPs to info@cfcowichan.ca
 

The first session will focus on Emergency Preparedness for Communities, followed by a workshop on Business C...

 CBIA’s Your Town campaign encourages residents to shop in Chemainus and use local services.

Support the vitality, growth and sustainability of your town by shopping at local businesses and using local services. With the Chemainus Business Improvement Association’s (CBIA) Your Town campaign, we’ll let you know about the exciting variety of businesses in town, so you can supp...

Six establishments offering customers a chance to savour the flavours

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Photo by Don Bodger

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Below you will find a list of initiatives and events starting with the most recent. Each project we complete is heavily discussed, thought out and considered each and every time. After events, metrics are discussed with the board and any other members wishing to participate. Notes are compiled with suggestions and feedback. We refer to these when planning our next initiatives and events. This ensures our projects and programs continue to improve.