As a way to offset changes to the travel and tourism market caused by the 2020 COVID-19 pandemic we are doing a number of things to change the geographical demographic of our Facebook page, by trying to appeal to a local on-Island market. We are sharing local news, funny memes as a way of a positive shift enticing shares and discussion, we will be showcasing art and other major community functions. This will make the Facebook page relevant to locals and those in surrounding communities, not only out of town tourists. In all, this increasing our online presence and showcases more of what Chemainus has to offer.
You can see these changes in action at https://www.facebook.com/TourismChemainus/, but this is just the first of many we will be initializing to swing viewers to what we believe will be a revised market base.