Hello Holidays, Passport, & Moonlight Madness - Extended


Marketing tactics will be aimed at a multi-level approach by using local advertising (papers, social media, and other publications), a passport draw, and a popular event. You can choose to do as much or little as you wish.

MESSAGE: The more you shop, the more you win which means the more you support local business, ultimately supporting the health and vibrancy of the community.

GOAL: The aim of this campaign is to increase awareness, sales and viability for Chemainus as a shopping destination for the holidays. We are offering businesses the opportunity to highlight their products or services in various ways.

MARKET: Residents of Chemainus: 80% + Surrounding Areas (15 minute drive): 20%

Holiday Passport Incentive

PASSPORT Passport initiative identical to last year Nov 16 - Dec 21;

• Customers spend $10 or more per transaction they receive a stamp

• 5 stamps enter to WIN a $250 gift card for Chemainus BIA businesses

• Card is a folded over business card size and includes your business name

• Advertising will showcase your name as well

Gift Guide Advertising/Feature

GIFT GUIDE Showcase your products in a weekly gift guide paid for by the CBIA Online ads/posts created to coordinate with your timeline.

• Select a week and choose your product to be displayed, we do the rest

Moonlight Madness Extended

EVENT NEW! Fri, Nov 27, 10-8pm to Sat, Nov 28 at 9-5:00

*Due to COVID restrictions, we have extended for distancing/capacity requirements.

EXTRAS Business will be promoted if they stay open any Friday (Dec 4, 11, or 18) until 8:00pm

SCRATCHER Business donate spot prizes won via a scratcher card during the event

Every $25 spent at Moonlight Madness gets a scratcher card

•Select the prize you wish to donate and we will spread the word

New this year, register online between October 23 and November 5th - link will be added here.