PROMOTING YOUR BUSINESS
Marketing tactics will be aimed at a multi-level approach by using local advertising (papers, social media, and other publications), a passport draw, and a popular event. You can choose to do as much or little as you wish.
MESSAGE: The more you shop, the more you win which means the more you support local business, ultimately supporting the health and vibrancy of the community.
GOAL: The aim of this campaign is to increase awareness, sales and viability for Chemainus as a shopping destination for the holidays. We are offering businesses the opportunity to highlight their products or services in various ways.
MARKET: Residents of Chemainus: 80% + Surrounding Areas (15 minute drive): 20%
Holiday Passport Incentive
PASSPORT Passport initiative identical to last year Nov 16 - Dec 21;
• Customers spend $10 or more per transaction they receive a stamp
• 5 stamps enter to WIN a $250 gift card for Chemainus BIA businesses
• Card is a folded over business card size and includes your business name
• Advertising will showcase your name as well
Gift Guide Advertising/Feature
GIFT GUIDE Showcase your products in a weekly gift guide paid for by the CBIA Online ads/posts created to coordinate with your timeline.
• Select a week and choose your product to be displayed, we do the rest
Moonlight Madness Extended
EVENT NEW! Fri, Nov 27, 10-8pm to Sat, Nov 28 at 9-5:00
*Due to COVID restrictions, we have extended for distancing/capacity requirements.
EXTRAS Business will be promoted if they stay open any Friday (Dec 4, 11, or 18) until 8:00pm
SCRATCHER Business donate spot prizes won via a scratcher card during the event
Every $25 spent at Moonlight Madness gets a scratcher card
•Select the prize you wish to donate and we will spread the word
New this year, register online between October 23 and November 5th - link will be added here.