Hello Holidays, Passport, & Moonlight Madness - Extended

October 19, 2020



Marketing tactics will be aimed at a multi-level approach by using local advertising (papers, social media, and other publications), a passport draw, and a popular event. You can choose to do as much or little as you wish.


MESSAGE: The more you shop, the more you win which means the more you support local business, ultimately supporting the health and vibrancy of the community. 


GOAL: The aim of this campaign is to increase awareness, sales and viability for Chemainus as a shopping destination for the holidays. We are offering businesses the opportunity to highlight their products or services in various ways.


MARKET: Residents of Chemainus: 80% + Surrounding Areas (15 minute drive): 20%



Holiday Passport Incentive

PASSPORT Passport initiative identical to last year Nov 16 - Dec 21;

   • Customers spend $10 or more per transaction they receive a stamp

   • 5 stamps enter to WIN a $250 gift card for Chemainus BIA businesses

   • Card is a folded over business card size and includes your business name    

    • Advertising will showcase your name as well


Gift Guide Advertising/Feature

GIFT GUIDE Showcase your products in a weekly gift guide paid for by the CBIA Online ads/posts created to coordinate with your timeline.  

• Select a week and choose your product to be displayed, we do the rest


Moonlight Madness Extended

EVENT       NEW!  Fri, Nov 27, 10-8pm to Sat, Nov 28 at 9-5:00

*Due to COVID restrictions, we have extended for distancing/capacity requirements.


EXTRAS Business will be promoted if they stay open any Friday (Dec 4, 11, or 18) until 8:00pm


SCRATCHER Business donate spot prizes won via a scratcher card during the event

Every $25 spent at Moonlight Madness gets a scratcher card

•Select the prize you wish to donate and we will spread the word


New this year, register online between October 23 and November 5th - link will be added here. 


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Chemainus Business Improvement Assoc.




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PO BOX #83 Chemainus
Vancouver Island, BC, V0R1K0

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